Congratulations, 10 trees were planted! 🌲 | Félicitations, 10 arbres ont été plantés! 🌲

Congratulations, your efforts paid off and 10 trees will be planted on your behalf | Félicitations, tes efforts ont permis de planter 10 arbres dans une forêt européenne

The Social Dilemma: Game's the same, just got more fierce

Netflix's documentary "The Social Dilemma" is accelerating an important discussion around the (un)ethics of social media's use for marketing. It's far from the first time people's attention is being exploited but the impact now is unprecedented. As someone that grew up alongside social media that recently founded an engagement marketing company, I wanted to add some perspective on what makes this era so uniquely dangerous and where the $150bn digital marketing industry can go from here.

Size doesn't matter

The cool thing about humans is that we're pretty much wired the same way. We like the same things, and we share the same struggles. In this article, we describe how No Big Deal uses Behavioral Economics to make people feel good about themselves.